On Saturday, for date night, The Boyfriend and I went ice skating in Santa Monica. They built an outdoor rink at 5th and Arizona, and I couldn't wait to hold hands and twirl around in circles with my gorgeous guy, completely in love and all romantic-like.
Unfortunately, my skills were far less Kristi Yamaguchi and much more Elmer Fudd. Nonetheless, I did my best. Here I am trying not to fall over:
Cute, huh? My evening was ruined (okay, that's a bit dramatic) when I saw this sign in the window of American Eagle Outfitters walking back to the car on the 3rd Street Promenade:
Can anyone tell me what's wrong here? I'll give you a hint...there are not one BUT TWO grammatical errors in this window decal. TWO. Count them T-W-O. Don't they have editors in their marketing department?
I'm not saying I'm perfect. Many a post of mine have gone out with a mistake or two, but I don't think it takes a college English major (like myself) to spot the mistakes here.
#1 The $ sign should go BEFORE the 24.95 not AFTER. When using a $ sign, it should read like this:
Please don't tell me they are just being cute. It's stupid and there's no excuse for it.
#2 The line below (which might be a tad bit difficult to read) says BY FLANNELS WE MEAN ALL OF EM'
Dear American Eagle Outfitters,
Perhaps you missed 4th grade English that day we learned about contractions. You see, a contraction is a shortened form of a word or phrase in which an apostrophe indicates the omitted letters or word.
So when you wrote, BY FLANNELS WE MEAN ALL OF EM' this is very, very wrong. The apostrophe should go before EM like this: 'EM. Get it? Because the letters you are omitting in a half-assed attempt to be cool are T and H which come before the E and the M. Otherwise, you could just be normal and say, "BY FLANNELS WE MEAN ALL OF THEM." See? What's wrong with that?
Only the part where I'd also argue you need a comma after BY FLANNELS. And an exclamation point after that wouldn't hurt either, you know, to show a little enthusiasm.
In a perfect world where our economy wasn't sinking faster than the Titanic, and you didn't just lay off your only editor, your sign would look like this:
BY FLANNELS, WE MEAN ALL OF THEM!
But I digress. What do I know just being a former English major who's now in the fashion industry? Go on, get 'em tiger! You can do it!!! GO AMERICAN EAGLE OUTFITTERS!!!